Seminole Hard Rock Hollywood Rolls Out World Cup Watch Parties, Messi Suite and Fan Experiences

The entertainment destination is participating in Hard Rock International’s global “All Teams. One Place.” campaign, celebrating soccer, culture and community through a partnership with soccer icon Lionel Messi.

HOLLYWOOD, Fla. — As the world’s attention turns to soccer this summer, Seminole Hard Rock Hotel & Casino Hollywood⁠ is bringing the excitement home with a slate of World Cup-themed events, exclusive Leo Messi experiences and fan activations.

Visitors can watch World Cup matches, enjoy themed events, attend a Carnaval Parade, experience a World Cup Pool Party featuring Colombian music star Jessi Uribe and sample the new Messi Legendary Burger.

“This summer unites fans from around the world in their love for the game and pride for their country,” Messi said in a statement.

One of the property’s biggest attractions is the new Messi Legendary Suite, available through Sept. 1. The luxury experience includes a swim-up suite at The Guitar Hotel, butler service, airport transfers, exclusive Messi merchandise, cabana access and other VIP amenities. Rates start at $20,000 per night.

Fans can also enter the upcoming Global Messi Sweepstakes, running June 15 through July 31. One grand prize winner and a guest will receive roundtrip airfare to South Florida, a two-night stay at The Guitar Hotel and a meet-and-greet with Messi. Details are available at Hard Rock Messi Sweepstakes⁠.

The property has also been named an official supporter of the FIFA World Cup 2026 Miami Host City, positioning Hollywood as a major gathering spot for fans visiting South Florida during the tournament.

Throughout the summer, Seminole Hard Rock Hollywood plans to host live entertainment, fan-focused programming and activations at the FIFA Fan Festival in downtown Miami.

For a complete schedule of World Cup watch parties, dining specials and events, visit All Teams. One Place Programming⁠.

Know Before You Go: Seminole Hard Rock Hotel & Casino Hollywood is located at 1 Seminole Way in Hollywood and is expected to be one of South Florida’s largest fan destinations during the World Cup festivities.