Letter from the Editor: Our Black Dollars, Our Power 

Money makes the world go ‘round — and our Black dollars fuel the American economy. As we step into Black Business Month this August, let’s remember just how powerful we are when we plan, save, and spend with purpose. Look at the impact our Target boycott has had, their sales are at an all-time low, and executives will be fired. How nice. Economic warfare has been targeting our communities for far too long, and I’m happy we’re fighting  back.  

Another fight is to make as much money as you can. Black people need control of our own dollars, and we need to make a lot of it to care for those who will be impacted by the federal government and private industries moving away from DEI. I know, money isn’t everything, but it sure does give you options. You can’t make change, live in peace, or build a legacy without it. 

That’s why planning matters — financial planning, life planning, future planning. I recently read a great book called “Moving Beyond Broke” by Dasha Kennedy that gave actionable steps to keep you, me and us paid, from getting the most out of your job, investing and budgeting. You should read it. If we’re not controlling our dollars as a community, we can’t make big change. And that’s why the Target boycott proved something: when we direct our dollars, industries pay attention. Imagine what happens when we pour that diverted energy from Target into Black-owned businesses. Imagine collectively passing along billions of dollars to Black-owned designers, artisans, and vendors. That is life changing. That is generational wealth.  

Attiyya “Show Me the Money” Atkins 

Publisher