By Villij News
Black beauty has always been a movement, not just a moment. This February,
Buttah Skin is making sure that message shines even brighter with the
launch of its #BlackBeautyForward TikTok campaign. More than just a hashtag, it’s a call to action—an invitation for Black creators, beauty lovers, and change-makers to celebrate, uplift, and push Black beauty into
the future.
In collaboration with some of TikTok’s most dynamic voices, Buttah Skin is
using this campaign to amplify the impact of Black-owned beauty, especially
at a time when Diversity, Equity, and Inclusion (DEI) efforts are being
challenged. The message is clear: supporting Black beauty brands is more
than a trend—it’s a statement of empowerment, economic investment, and
cultural pride.
A Movement Rooted in Representation and Power
“For too long, Black beauty has been overlooked or only celebrated in small
pockets of the industry,” says Tomara Watkins, President of Buttah Skin.
“With #BlackBeautyForward, we’re paying homage to the trailblazers who
paved the way while spotlighting today’s innovators—creators,
entrepreneurs, and visionaries—who are redefining beauty on their own
terms.”
From skinfluencers to everyday users, the campaign encourages Black
consumers to embrace their glow unapologetically. TikTok creators will
showcase their skincare journeys, share favorite Buttah Skin products, and
inspire others to support and shop Black. Whether through tutorials,
testimonials, or engaging beauty content, the campaign is proving that
Black-owned brands deserve more than just a moment in the spotlight—they
should be leading the industry.
Why #BlackBeautyForward Matters Now More Than Ever
The push for representation in beauty has made strides, but with the rise
of anti-DEI sentiment, Black businesses and creators still face challenges
in visibility and support. That’s why Buttah Skin’s initiative is more than
a marketing move—it’s about preserving and strengthening a space where
Black beauty thrives.
By participating in the #BlackBeautyForward movement, consumers are doing
more than just embracing a skincare routine; they are actively reshaping
the narrative of beauty. Every like, share, and purchase sends a message
that Black beauty is not niche—it’s necessary.
How to Get Involved
Ready to step up, show out, and glow Black? Here’s how you can be part of
the movement:
• Use #BlackBeautyForward on TikTok to share your skincare routine and
favorite Buttah Skin products.
• Engage with featured creators to discover new beauty tips and trends.
• Shop Black by supporting Buttah Skin and other Black-owned beauty brands.
Visit ButtahSkin.com
collection.
Since its founding in 2018, Buttah Skin has been dedicated to providing
high-quality skincare solutions tailored for melanin-rich skin. With the
launch of #BlackBeautyForward, the brand continues its mission of ensuring
Black beauty is recognized, respected, and celebrated—365 days a year.
Follow @buttahskin on TikTok, Instagram, and YouTube to stay connected and
inspired.
Join the movement. Step up. Show out. Glow Black. #BlackBeautyForward.
Discover more from Villij News
Subscribe to get the latest posts sent to your email.
